Vacancy Number: HCG/HT/007/2017
Required Headcount: 1
Employment Type: Full Time
Salary: As per the company scale
Duty Station: Horra Corporate Group Head Quarter, Addis Ababa
Job Summary
Our company is looking for a marketing professional who can effectively reach the target groups of the Company by implementing integrated marketing communication and building a sustainable company identity and image. The role incumbent is expected to have a diverse tool of skills including branding knowledge, management of digital marketing and other relevant skill sets.
Job Description
- Develop, and execute the promotional program and review its effectiveness continually.
- Direct the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function. Oversee the development of marketing budget
- Liaise with the marketing research and business development department and develop a comprehensive long and short-term promotional program.
- Develop and implement an integrated marketing communications and public relations programs comprising media advertising, publicity programs, events and other elements and track their effectiveness.
- Oversee translation of creative briefs into advertising campaigns, media placement and purchasing, packaging art, website content, and track effectiveness of campaigns and align campaigns with product and brand goals.
- Facilitate the production of giveaway materials by initiating and providing technical specifications for bids and follow up the distribution.
- Review the contents of the Company’s website.
- Facilitate marketing communications campaigns.
- Develop a procedure and enforce application of the Company’s brand (logo, colours etc.) for use on all premises and promotional items.
- Create and implement digital marketing strategy under the direction of the Corporate Deputy Marketing Manager.
- Prepare draft of Company’s social media strategy and policies that capitalize on publicity opportunities via social media channels and submit to his/her immediate supervisor.
- Oversee e-marketing campaigns, including producing, writing and distributing Company’s e-newsletters and suggest other best e-commerce initiatives.
- Edit contents of marketing communication and promotional messages.
- Liaise with other areas of the business on project related activities that require redevelopment or deployment of new web content/functionality.
- Design and implement a range of on-line & off-line communication roadmaps.
- Create and deliver press releases, media relations, corporate newsletter, and social media contents, and speech proposals.
- Review the identified print and social media channels for targeted campaigns.
- Optimize print, social media and blog campaigns to generate interaction, and brand exposure.
Job Qualifications
· Education Qualification: MA in Marketing Management, MBA or BA in Marketing Management or Business Management.
· Work Experience: At least 6 (six) years of work experience with 3 (three) years demonstrated on a managerial/supervisory role for candidates or at least eight (8) years of work experience with 4 (four) years on managerial/supervisor position for candidates with a Masters or Bachelor degree credential respectively.
· Savvy on usage of Social Networks including Facebook, Instagram, Linkedin etc.
· Excellent communication skills.
· Solid knowledge of marketing with a niche focus on branding and public communication.
· Graphic Designing skills.
· Able to maintain good relationship with internal and external stakeholders.
· Takes initiative, adaptive, and willing to teach and learn from others.
· Solid skill in Microsoft Office Suite.
· Fluency in Amharic and English, written and verbal is highly required.
· Female candidates are highly encouraged to apply.